Internet Marketing
Pay-Per-Click (PPC)
Advertising online can be a complicated mess for those who aren't experts. ROCKET MEDIA offers expert help and services to make sure your PPC campaigns are running in the right direction. We make sure your traffic is qualified and targeted. This is accomplished through: strategic keyword selection, use of "navigation keywords", a comprehensive competitor analysis, proper use of regional targeting, and optimized ad copy.
To clarify PPC, these ads are found in the highlighted area at the top of your search engine searches and also down the right hand side column. Advertisers pay for each click on their ad submitted to the search engine. Click costs vary based on the popularity of your keyword(s) and/or phrase(s). PPC campaigns are a guaranteed way to drive traffic to your website and make sure you are shown at the top of every search for your specific keyword.
ROCKET Analytics Web and Voice are a great match for PPC. With Web Analytics, the AdCam tool shows the success of your campaign for the advertising you are doing on each keyword. Voice Analytics measures all customers calling from each of your keyword campaigns based on the assigned tracking phone number(s).
Search Engine Optimization (SEO)
SEO is the process of working with your website, over time, to optimize the chances for search engines to crawl your site and find relevant material to match with search engine search queries. For each service, product and/or location you wish to be shown in top rankings for, ROCKET MEDIA creates a landing page with strong keyword density. A blog would be integrated into your website for you or our content writer to update weekly/monthly so that you have fresh content on your site constantly. Many other optimization tricks are used to get your website ranking for your preferred keywords.
ROCKET Analytics Web and Voice are also a great match for SEO. With the Web Analytics SEO Analyzer, you will be able to tell what ranking your website is for each search engine. With Voice Analytics, you will be able to differentiate your SEO calls from all other calls to measure and make sure your campaign is working.
Advertising online can be a complicated mess for those who aren't experts. ROCKET MEDIA offers expert help and services to make sure your PPC campaigns are running in the right direction. We make sure your traffic is qualified and targeted. This is accomplished through: strategic keyword selection, use of "navigation keywords", a comprehensive competitor analysis, proper use of regional targeting, and optimized ad copy.
To clarify PPC, these ads are found in the highlighted area at the top of your search engine searches and also down the right hand side column. Advertisers pay for each click on their ad submitted to the search engine. Click costs vary based on the popularity of your keyword(s) and/or phrase(s). PPC campaigns are a guaranteed way to drive traffic to your website and make sure you are shown at the top of every search for your specific keyword.
ROCKET Analytics Web and Voice are a great match for PPC. With Web Analytics, the AdCam tool shows the success of your campaign for the advertising you are doing on each keyword. Voice Analytics measures all customers calling from each of your keyword campaigns based on the assigned tracking phone number(s).
Search Engine Optimization (SEO)
SEO is the process of working with your website, over time, to optimize the chances for search engines to crawl your site and find relevant material to match with search engine search queries. For each service, product and/or location you wish to be shown in top rankings for, ROCKET MEDIA creates a landing page with strong keyword density. A blog would be integrated into your website for you or our content writer to update weekly/monthly so that you have fresh content on your site constantly. Many other optimization tricks are used to get your website ranking for your preferred keywords.
ROCKET Analytics Web and Voice are also a great match for SEO. With the Web Analytics SEO Analyzer, you will be able to tell what ranking your website is for each search engine. With Voice Analytics, you will be able to differentiate your SEO calls from all other calls to measure and make sure your campaign is working.
